Placer.ai, a leader in location analytics, and Esri, a global leader in geographic information system (GIS) technology, have announced a major strategic partnership.

The partnership aims to enhance cross-utilization of products, provide industry professionals with industry-leading mapping capabilities, better visualize data, and add more depth to their analysis.

The partnership will allow customers to leverage consumer behavior analysis capabilities for site-specific and trade area intelligence, enabling more effective decision-making.