The World Geospatial Industry Council (WGIC) has unveiled a new, all-encompassing brand identity, which highlights the omnipresence of geospatial technologies across diverse economic sectors.

The new logo, color palette, and tagline reflect WGIC’s holistic approach to the geospatial field, enriches the brand, and underscores the interconnectedness of geospatial information with every facet of human life.

Barbara Ryan, WGIC Executive Director, expressed excitement about the new branding and the tagline, which is reinforced by the new logo.